We took all shots in one day at different locations in the surrounding of Amsterdam.
We made a moodboard in advance to visualize and create the right feel. We wanted to capture Joffa’s lifestyle, his image as a nonchalant, confident, fashionable rapper, who has everything sorted well.
Therefore, we chose different locations. To show the busy, outgoing and exciting life.
The colors we mainly chose were blue/aqua, yellow/brown, and slightly highlighting greens.
Photography & Director:
Eduard van Wijk
Eduard van Wijk & @stylebymanukure